So when I was thinking about what kind of branding I wanted to use, I first thought about what I could call the business. I finally came up with the name Cocoa Bliss. So I started designing the logo. Here are my initial sketches that I created.

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I used photoshop for the original logo design and here's what I came up with based off of my sketches.

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Next, I decided to create the design for the chocolate wrappers. I decided to make the bars slimmer like Hershey's and I also decided to have a sort of simple design. These are the designs for the dark, milk, and white chocolate bars. I decided that the designs would be similar except for the color of the chocolate and the name on either side of the logo.

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After designing the chocolate bars I moved on to designing the store. I knew what kind of feel I wanted the store to have and decided to make it a bit of a darker aesthetic. I went on Google for inspiration and some of the design elements I used came from aspects of things I saw on Google. Here's what I came up with!